Amanda: Hi everyone. It’s Amanda, and in the last two videos, Matt has been speaking with Adam, though I thought I’d jump in. What I’m about to do now, is ask Adam questions I know you probably have. I really want to grill Adam and get the best juice possible, so you understand exactly what this course is and how valuable it’s going to be for you. So, Adam, for our students listening, can you explain how this course is actually different from all the other Amazon courses out there, and what they’ve seen so far on the market?
Adam: Yeah, let me give you a practical example. I had one of my students ask me the same thing—he was looking at a particular product niche. One of the things I teach a lot about is data analysis, and we use a software that actually tells us exactly how many units of any product on Amazon is selling every day, and most people don’t know that this software is even available. We help people get the data on a particular product, and then look into it in a very certain way—for example, most of the other courses out there are teaching people to just look for a product. That’s what they call, “the best seller line”, which is where the most popular products in Amazon are. Let’s say Amazon has twenty-five categories, and they teach you to look for the top hundred, or top one thousand products, based on how many sales that product made.
Adam: But, you and I both know, Amanda, how many products people are selling, and how much turnover that somebody’s been doing is irrelevant, right? Because in business, turnover doesn’t mean anything. Leftover is the only thing that matters.
Amanda: So, all I should care about is profit.
Adam: Profit, right? So, a lot of these educational courses out there love to create big fancy headline numbers, because it impresses people, and it gets people excited. But they never quote the number somebody’s actually making. The Amazon bestseller rank doesn’t mean a product is the most profitable; it means a product is just selling well.
Adam: And so, what I actually teach people is to use the data to find niches. This particular student was looking at a product, and that product was the bestseller in a category. I think it was about thirteen units a day of that particular product.
Adam: But, they were only fourteen dollars a unit, and we did the research on Alibaba and found that the product at that price, at thirteen dollars, the owner got about thirteen or fourteen thousand dollars a year. Now that in itself is amazing. That’s a thousand dollar a month income. For a lot of people, that’s incredible.
Amanda: But what about paying for mortgage, putting the kids into a better school, dinner out once or twice a week? That’s a lot of money, when you aren’t doing much for it.
Adam: When you’re not doing much for it, right?
Amanda: Yeah, yeah.
Adam: So, that was the one with the really high bestseller rank.
Adam: And so, I thought, “Okay, that’s okay.” But, there was another product, same type of product, but it was ranked sixty-five thousand in the same category, while the other one was in the top five hundred. This other one we found was selling only 0.8 units a day. It wasn’t even selling one unit a day. The other one was selling eight units a day. So, it was doing eight hundred percent more sales, and making about thirty-eight thousand. Now, the second product was actually selling for three hundred and fifty dollars, for the same type of product, but a really high-end version of it, and only selling 0.8 units a day. So we crunch the numbers on that, and that product was making sixty-five thousand dollars a year profit. Not turnover. Profit.
Amanda: Wow, what a difference.
Adam: Yeah. This was a product that only sells two or three hundred units a year, so very easy to keep in stock, very easy to manage that business. It’s not even one sale a day, and they’re making seven times the money on one eighth of the turnover.
Amanda: So, what you’re saying in essence is that the mass of all the other programs on the market right now, they’ve got it wrong. They’re saying to just go with the pool of people. Try and get into that top one hundred, which is ridiculous when you think about the tens of thousands of people trying to source the same product. If we think outside the square for your system, it doesn’t have to be in the top one hundred. It could be right here: it’s less work, it makes more money, and it’s unknown by most. No one’s even seeing it, so you’re not getting chased down by so many competitors.
Adam: Yeah, most programs have this premise; they say that competition doesn’t matter. Of course competition matters.
Amanda: It does.
Adam: Duh, right? It does matter. Yeah, the course is really about trying to teach students to find blue oceans rather than find red oceans that are full of blood and sharks.
Amanda: I love that.
Adam: You know, you want to be in a blue ocean, like my products, none of them are obvious, they’re kind of a bit quirky and obscure. You know what I’m selling.
Amanda: I know exactly what you’re selling, compared to us. For the viewers that are listening to this today, we’ve followed a certain course, and done what the masses are doing, and you know, we had good days and bad days, and competition is rough. We’re in the pool of red blood right now and so our strategy is to sit it out, because we can afford to do that. But, most people listening to this video can’t do that, so they’re looking for a simple strategy that does have a lot of blue ocean in it. You found a system, and your system shows the everyday person in Australia how they can have a business making money in the USA that has more blue ocean and less stress and worry than what other courses involve.
Adam: I have a very simple, step-by-step process, that’s very logic driven. There’s a little bit of data analysis, but it’s mainly logic. Just thinking through the eyes of the consumer instead of through the eyes of some marketing guy that’s selling a course on, “How to Hack Amazon”—that’s not the way to do it.
Amanda: A lot of people listening to this video, like me, they don’t even understand how to do those black hat stuff. You’ve got to do this, that and the other, and in the end, to break that system, or to get into that system, you have to be a really good internet marketer, and I’m just not that person. I want a simplistic business that makes me a reliable income, and I know what you sell, and I know the numbers that you do, and yours is so simple compared to all that other stuff that you have to do that it really becomes almost a full-time job.
Adam: Oh, yeah.
Amanda: Just trying to keep up with the tricks and the things that you have to do to get your traffic.
Adam: Exactly. There are three types of people in Amazon. There are traders, there are marketers, and then there are people like Steve Jobs, who just really think about it from a customer’s point of view.
Adam: Traders will sell anything, as long as they make money.
Adam: Marketers rely on their marketing skills, and people like Steve Jobs think—“What does the customer really want?”
Adam: And that’s what I try to help people do, and that’s actually a much more easy way to do business. And a much more logical way to do business. You know, that’s where the market is going. Hacks don’t survive. As Matt said in one of the previous videos, no black hat company has ever survived.
Amanda: So, your course, the one that shows the everyday Aussie how to get sales on Amazon for the long-term. How’s that structured? How is it delivered? Is it something you have to do part-time, full-time or can I go at it in my own pace? You know, for those that are busy with family and other jobs.
Adam: The people enrolled in the program are one hundred percent online. You get a login, you can go in. There are structured lessons. Each lesson runs for between ten and twenty minutes. You can go at your own pace. You get access to all the lessons from day one. I encourage people to do it in the order that it’s presented, because it’s a bit like a building block. Sometimes people jump forward and go, “How much is the product?”, but how to choose a product doesn’t really have the same impact if you haven’t done the financial planning and understand your goals and budget. It’s a step-by-step, do at your own pace program. Very, very simple. I know how you guys teach. I teach in a very similar way. Keep it simple. I try to keep the jargon out of it as much as possible, so it’s logical and easy for anybody to understand.
Amanda: And so, what would be the three hottest tips, or your best advice, for someone who’s obviously got an eBay business, or hasn’t really started the course with Matt and myself. They wanna keep that stream of income going, but they would love another income stream. What would be your best advice to, you know, dip your toe in the water and follow the system exactly, while taking your time, just like your system explains. What would be your best advice?
Adam: I think you know, Toby Robbins says that most people overestimate what they can do in the short-term, and I underestimate what I can do in the long-term. The whole premise of my program is to, first of all, set a realistic timeframe for yourself. Don’t put yourself under pressure. It’ll take maybe three months or more for some people with kids and family and stuff just to get the course done. And then you might spend another three months really researching and thinking about what you want to sell, because it’s important that when you build a business, you know you don’t just build the business to make money. You build the business that you actually want to own at the end.
Adam: Right? Otherwise you’ve just got a prison.
Adam: So, sell something you’re proud of, and you’re interested in. My advice would be, first of all, set a realistic timeframe. Do the education properly and ask lots of questions so that you understand what you’re doing, and then choose the product carefully. I think there’s just so little emphasis put on that with most of these other programs.
Amanda: Oh, I agree.
Adam: I have literally been to their events, where they say, “Oh, just pick something at the top five hundred, throw it with that, and that’s what you should start with.” That’s just ridiculous.
Amanda: It really doesn’t work, and you’ve done that system, and I’ve done your system, and I can sit here, and I know what works, and you teach exactly like Matt and I do. Take your time. The research is the most valuable component, because at the end of the day you’re talking three to six months, which is nothing in the grand scheme of a five or ten year business. Even longer, because you can set these businesses up, you can sell them—they’re reliable income for life, probably, if you’re smart about them.
Adam: Well, the thing is, Amanda, we’re sitting here in Beverly Hills today. I’m not going to go to any office at all. I’m going to go into Malibu and have lunch with you two.
Amanda: How wise.
Adam: As soon as we get out.
Amanda: I know.
Adam: But, Am, you know, I’m going to make money today, as I have done for every day I’ve been on Amazon since I started.
Adam: And I, you know, it just keeps paying me without taking any of my time, and I’m actually in the process of selling a couple of my companies, because I’m actually retired in the true sense of the word. It’s not that Amazon’s paying me millions of dollars a year, but it pays me enough to live with quite well, and I don’t have to work for it. I mean, the income I have today would effectively be equal to a whole bunch of investment properties, and if sold, they’d be worth quite a bit.
Adam: So, I’ve achieved what it would take twenty, thirty, or forty years for the average person. In two years on Amazon, starting part-time around a very full-time business, with dogs, and voice actors, and writers, and all kinds of interesting things right here in Hollywood. I did that part-time, and out of that, a lot of people saw me, and like, “Dude, how did you do that?” And I’m like, “I don’t know. Amazon just worked.”
Amanda: It does work.
Adam: It does work because it’s such a massive marketplace. If you’re half smart and half patient, and not in a rush … I was a slow coach in the program I entered. The one that you’ve done. Well, we both did it. Students went in ahead of me like a bull out a gate, you know? And I just took my time and thought about it logically, and wondered, “Why would people keep buying this from me?” And I got into a nice blue niche, and I since expanded it into other blue niches, you know?
Amanda: It’s incredible. I don’t know if you’ve got the key there that Adam said. Like Matt and I always say, this isn’t an overnight, get-rich-quick scam. Do it methodically, take your time, do the research, and set up a proper, reliable business. It’s no different than the eBay business that half the people that are listening to this have set up, with exactly the same system. However, like you, I’ve been in America for the last two weeks, and we literally looked at our Amazon business for maybe five minutes.
Amanda: There’s nothing to do. Though, the system that Adam has set up compared to the one we first did together works so much better. More profit, less time—this is the key: understanding how to make the most amount of money, with the minimum time, and doing it properly from the beginning.
Adam: That’s my journey.
Amanda: So, I hope you’ve enjoyed this video. There’s more to come, and if it’s ok with you, we’re going to do some more interviews, because I’m sure people are taking copious notes and thinking up better questions to ask from this video forward. See you later.